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r/AustralianMakeup↗

Australia & NZ: Makeup, Skincare & All Things Beauty!

Australian and New Zealand discussion about makeup, skincare, hair care, fragrance and more. Share reviews, product questions, hauls, sales, and all things beauty.

198k subscribers353 posts / mo in Sep 2026 (incl. ~2% by known bots)300 authors / mosince 2013

r/AustralianMakeup has 198k members (+9.6% over the last 12 months). It gets about 353 posts a month from 300 people. Top topics: Sales and Deals, Indie and Sephora Brands and Sephora Sales and Palettes.

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Size and growth

How r/AustralianMakeup has grown

r/AustralianMakeup

Subscriber growth

Subscribers over time

+9.6%in 12 months · +2.4% in 3 months · +0.5% in 1 month
Oct 2026197k
Growing197k subscribers
Data since Mar 2018Live · through Oct 2026
r/AustralianMakeup

Monthly activity

Posts, comments and authors per month

−17%vs Sep 2025 · +7.3% last 3 months vs the 3 before
Sep 2026353
QuieterPeaked at 478 in Jan 2026
Sep 2026: incl. ~2% by known botsData through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/AustralianMakeup

Top topics

Share of the subreddit's posts

  1. Sales and Deals3.8%
  2. Indie and Sephora Brands3.2%
  3. Sephora Sales and Palettes1.0%
  4. Sales & Deals0.9%
  5. Primers and Foundations0.7%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Chemist Warehouse
  2. MECCA Brands
  3. Priceline
  4. TikTok
  5. Kmart

The full report

Everything else about r/AustralianMakeup

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research