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r/Bogleheads↗

Passive Indexing Community for Long-Term Lazy Investors

Bogleheads are passive investors who follow Jack Bogle's simple but powerful message to diversify with low-cost index funds and let compounding grow wealth. Jack founded Vanguard and pioneered indexed mutual funds. His work has since inspired others to get the most out of their long-term investments. Active managers want your money - our advice: keep it! How? Investing in broad-market low-cost indexes, diversified between equities and fixed income. Buy, hold, pay low fees, and stay the course!

914k subscribers851 posts / mo in Sep 2026747 authors / mosince 2011

r/Bogleheads has 914k members (+22% over the last 12 months). It gets about 851 posts a month from 747 people. Top topics: Vanguard Investing & Retirement, Index Investing and ETFs & Index Funds.

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Size and growth

How r/Bogleheads has grown

r/Bogleheads

Subscriber growth

Subscribers over time

+22%in 12 months · +3.5% in 3 months · +0.7% in 1 month
Oct 2026913k
Growing913k subscribers
Data since Mar 2018Live · through Oct 2026
r/Bogleheads

Monthly activity

Posts, comments and authors per month

−47%vs Sep 2025 · −13% last 3 months vs the 3 before
Sep 2026851
QuieterPeaked at 2.5k in Apr 2025
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/Bogleheads

Top topics

Share of the subreddit's posts

  1. Vanguard Investing & Retirement10%
  2. Index Investing6.8%
  3. ETFs & Index Funds3.3%
  4. RothIRAPortfolio2.7%
  5. RothIRANavigations2.2%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Vanguard
  2. White Coat Investor
  3. testfolio
  4. Fidelity Investments
  5. Simple Page

The full report

Everything else about r/Bogleheads

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research