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r/DIYBeauty↗

Science-based DIY formulation help for beauty products

r/DIYBeauty is no typical DIY beauty place! We create science-based cosmetic formulations that can be made at home without a full cosmetics lab. Not a general purpose skincare subreddit. Formulations posted here may not be used for profit.

65k subscribers62 posts / mo in Sep 202650 authors / mosince 2013

r/DIYBeauty has 65k members (+15% over the last 12 months). It gets about 62 posts a month from 50 people. Top topics: Skincare Serums & Vitamins, Cleansers & Cleansing Oils and Lip Products.

Free report

When to post on r/DIYBeauty

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Size and growth

How r/DIYBeauty has grown

r/DIYBeauty

Subscriber growth

Subscribers over time

+15%in 12 months · +2.3% in 3 months · +0.5% in 1 month
Oct 202665k
Growing65k subscribers
Data since Mar 2018Live · through Oct 2026
r/DIYBeauty

Monthly activity

Posts, comments and authors per month

−23%vs Sep 2025 · −29% last 3 months vs the 3 before
Sep 202662
QuieterPeaked at 119 in Dec 2024
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/DIYBeauty

Top topics

Share of the subreddit's posts

  1. Skincare Serums & Vitamins6.5%
  2. Cleansers & Cleansing Oils2.8%
  3. Lip Products1.6%
  4. Body Care Products1.3%
  5. PerfumeCrafts0.6%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Lotioncrafter
  2. Makingcosmetics
  3. TKB Trading
  4. INCIDecoder
  5. Lab Muffin Beauty Science

The full report

Everything else about r/DIYBeauty

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research