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r/Luxury↗

Luxury News From Around The Industry

Reddit's home for all things luxury and rare.

72k subscribers181 posts / mo in Sep 2026146 authors / mosince 2009

r/Luxury has 72k members (+48% over the last 12 months). It gets about 181 posts a month from 146 people. Top topics: Million Dollar Mansions, Rolls Royce Luxury Cars and Luxury Watches.

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Size and growth

How r/Luxury has grown

r/Luxury

Subscriber growth

Subscribers over time

+48%in 12 months · +4.6% in 3 months · +0.9% in 1 month
Oct 202672k
Growing72k subscribers
Data since Mar 2018Live · through Oct 2026
r/Luxury

Monthly activity

Posts, comments and authors per month

−13%vs Sep 2025 · −31% last 3 months vs the 3 before
Sep 2026181
QuieterPeaked at 978 in May 2023
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/Luxury

Top topics

Share of the subreddit's posts

  1. Million Dollar Mansions1.7%
  2. Rolls Royce Luxury Cars0.7%
  3. Luxury Watches0.7%
  4. Cadillac Models0.3%
  5. Chanel Bags0.3%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Qualtrics
  2. Substack
  3. Best Secret GmbH
  4. TikTok
  5. ChatGPT

The full report

Everything else about r/Luxury

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research