Skip to content

r/PaleMUA↗

Pale Makeup Enthusiasts

Welcome to PaleMUA! This community is a friendly space for those with or working with paler complexions to trade tips, offer advice, share recommendations and ask for assistance finding, exploring and experimenting with makeup and skincare that complements lighter complexions.

118k subscribers282 posts / mo in Sep 2026217 authors / mosince 2014

r/PaleMUA has 118k members (+13% over the last 12 months). It gets about 282 posts a month from 217 people. Top topics: Foundation Swatches, Undertones Help and Pale Skin Foundations.

Free report

When to post on r/PaleMUA

You've used today's free reports

Visitors without an account can open 3 subreddit reports a day. The best time to post on r/PaleMUA, removal risk and the rest of the report are one step away.

Size and growth

How r/PaleMUA has grown

r/PaleMUA

Subscriber growth

Subscribers over time

+13%in 12 months · +3.2% in 3 months · +0.5% in 1 month
Oct 2026117k
Growing117k subscribers
Data since Mar 2018Live · through Oct 2026
r/PaleMUA

Monthly activity

Posts, comments and authors per month

+0.0%vs Sep 2025 · +13% last 3 months vs the 3 before
Sep 2026282
BusierPeaked at 408 in Apr 2024
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/PaleMUA

Top topics

Share of the subreddit's posts

  1. Foundation Swatches5.7%
  2. Undertones Help4.6%
  3. Pale Skin Foundations3.6%
  4. Blushes for Olive Skin2.2%
  5. Foundation Shade Matching2.1%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Ulta Beauty
  2. TikTok
  3. Sephora
  4. Findation
  5. MAC Cosmetics

The full report

Everything else about r/PaleMUA

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research