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r/REI↗

Welcome to the subreddit for everyone's favorite outdoors store! This is a place where customers and employees can talk about anything related to REI. This sub is not affiliated with Recreational Equipment, Inc. For immediate help, please contact REI at 1-800-426-4840.

70k subscribers125 posts / mo in Sep 2026117 authors / mosince 2013

r/REI has 70k members (+22% over the last 12 months). It gets about 125 posts a month from 117 people. Top topics: Backpacking Gear & Recommendations, Sales and Discounts and Mountain Biking Beginners.

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Size and growth

How r/REI has grown

r/REI

Subscriber growth

Subscribers over time

+22%in 12 months · +4.0% in 3 months · +1.3% in 1 month
Oct 202670k
Growing70k subscribers
Data since Mar 2018Live · through Oct 2026
r/REI

Monthly activity

Posts, comments and authors per month

−13%vs Sep 2025 · −25% last 3 months vs the 3 before
Sep 2026125
QuieterPeaked at 255 in May 2024
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/REI

Top topics

Share of the subreddit's posts

  1. Backpacking Gear & Recommendations1.3%
  2. Sales and Discounts0.8%
  3. Mountain Biking Beginners0.5%
  4. Sleeping Bags0.4%
  5. Employee Discounts0.4%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Patagonia
  2. Backcountry
  3. Capital One
  4. eBay
  5. Zendesk

The full report

Everything else about r/REI

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research