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r/brownbeauty↗

Makeup addiction, but with more melanin!

This is a subreddit for makeup addicts of a darker coloring. As hard as it is to find quality products for darker skinned ladies and gents, let's help each other! Post tips, finds, hauls, questions, B & A's, and just general makeup talk. All are welcome! LET'S TALK MAKEUP.

50k subscribers6 posts / mo in Sep 20266 authors / mosince 2013

r/brownbeauty has 50k members (+19% over the last 12 months). It gets about 6 posts a month from 6 people. Top topics: Nude and Neutral Lips, Foundation Shade Matching and Lipstick Swatches.

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When to post on r/brownbeauty

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Size and growth

How r/brownbeauty has grown

r/brownbeauty

Subscriber growth

Subscribers over time

+19%in 12 months · +0.7% in 3 months · +0.1% in 1 month
Oct 202650k
Growing50k subscribers
Data since Mar 2018Live · through Oct 2026
r/brownbeauty

Monthly activity

Posts, comments and authors per month

−77%vs Sep 2025 · −37% last 3 months vs the 3 before
Sep 20266
QuieterPeaked at 151 in Jan 2026
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/brownbeauty

Top topics

Share of the subreddit's posts

  1. Nude and Neutral Lips1.8%
  2. Foundation Shade Matching1.3%
  3. Lipstick Swatches1.1%
  4. Powder Products & Tips1.0%
  5. Contouring Products0.9%

The full report

Everything else about r/brownbeauty

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research