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r/influencermarketing↗

Influencer Marketing | Where brands & influencers discuss life on TikTok, Instagram, YouTube

Share popular threads and discussions around influencer marketing. Learn how to work with popular social media creators and bloggers to promote your brand.

146k subscribers744 posts / mo in Sep 2026 (incl. <1% by known bots)614 authors / mosince 2015

r/influencermarketing has 146k members (+290% over the last 12 months). It gets about 744 posts a month from 614 people. Top topics: Paid UGC Opportunities, Influencer Scams & Experiences and Follower Management & Engagement.

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Size and growth

How r/influencermarketing has grown

r/influencermarketing

Subscriber growth

Subscribers over time

+290%in 12 months · +6.9% in 3 months · +1.2% in 1 month
Oct 2026146k
Growing146k subscribers
Data since Mar 2018Live · through Oct 2026
r/influencermarketing

Monthly activity

Posts, comments and authors per month

−15%vs Sep 2025 · −12% last 3 months vs the 3 before
Sep 2026744
QuieterPeaked at 958 in Mar 2026
Sep 2026: incl. <1% by known botsData through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/influencermarketing

Top topics

Share of the subreddit's posts

  1. Paid UGC Opportunities6.6%
  2. Influencer Scams & Experiences6.0%
  3. Follower Management & Engagement1.8%
  4. YouTube Views & Algorithm1.8%
  5. YouTube Subscribers1.2%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. TikTok
  2. ShopMy
  3. Apple
  4. Canva
  5. Hunter

The full report

Everything else about r/influencermarketing

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research