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r/shrinkflation↗

shrinkflation: when product sizes shrink, but prices stay the same.

A community to share instances of shrinkflation, which is when a product has shrunk in size and the price has stayed the same (or gone higher!).

210k subscribers258 posts / mo in Sep 2026234 authors / mosince 2017

r/shrinkflation has 210k members (+16% over the last 12 months). It gets about 258 posts a month from 234 people. Top topics: Chip Bags and Staleness, Pop Tarts and Cheese Varieties & News.

Free report

When to post on r/shrinkflation

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Size and growth

How r/shrinkflation has grown

r/shrinkflation

Subscriber growth

Subscribers over time

+16%in 12 months · +2.7% in 3 months · +0.4% in 1 month
Oct 2026210k
Growing210k subscribers
Data since Sep 2018Live · through Oct 2026
r/shrinkflation

Monthly activity

Posts, comments and authors per month

−14%vs Sep 2025 · −24% last 3 months vs the 3 before
Sep 2026258
QuieterPeaked at 597 in Mar 2024
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/shrinkflation

Top topics

Share of the subreddit's posts

  1. Chip Bags and Staleness0.7%
  2. Pop Tarts0.5%
  3. Cheese Varieties & News0.4%
  4. Kellogg's Cereals0.3%
  5. Taco Bell Deals & Boxes0.3%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Walmart
  2. Yahoo!
  3. Comic Sands
  4. Costco Wholesale
  5. McDonald's

The full report

Everything else about r/shrinkflation

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research