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r/swatch↗

Swatch (Second Watch)

Welcome to r/Swatch! This is an unofficial and unaffiliated community for Swatch enthusiasts and collectors. The focus is on the Swatch subsidiary and collaborations. For other subsidiaries owned by The Swatch Group, please check out those communities further down.

28k subscribers205 posts / mo in Sep 2026162 authors / mosince 2013

r/swatch has 28k members (+51% over the last 12 months). It gets about 205 posts a month from 162 people. Top topics: Swatch Watches, MoonSwatch Collabs and Moonwatch Mission.

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When to post on r/swatch

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Size and growth

How r/swatch has grown

r/swatch

Subscriber growth

Subscribers over time

+51%in 12 months · +5.8% in 3 months · +1.3% in 1 month
Oct 202628k
Growing28k subscribers
Data since Mar 2018Live · through Oct 2026
r/swatch

Monthly activity

Posts, comments and authors per month

+6.8%vs Sep 2025 · −46% last 3 months vs the 3 before
Sep 2026205
BusierPeaked at 1k in May 2026
Data through Sep 2026 · October usually lands mid-November

What people talk about

Topics and brands on r/swatch

Top topics

Share of the subreddit's posts

  1. Swatch Watches23%
  2. MoonSwatch Collabs7.6%
  3. Moonwatch Mission1.4%
  4. Watch Bands1.3%
  5. Watch Straps1.2%

Brands people mention

Most-mentioned brands and sites, last 12 months

  1. Substack
  2. etsy
  3. eBay
  4. Mastersintime
  5. Aliexpress

The full report

Everything else about r/swatch

Posting rules and account requirements, how often posts get removed, who writes here (age, gender, countries), what people ask for, how they talk, and related subreddits — all in the full report.

Posts and activity for Sep 2026. Members from Reddit's subscriber counts. Read from the same data the app runs on. Our research